Welcome to Steadfast
- Surf | Snow | Skate | Street -

Contact me for more info on what I can offer by clicking here.

| 2. Sure, dependable, reliable, constant, unwavering. STEADFAST, STAUNCH, STEADY imply a sureness and continuousness that may be depended upon. STEADFAST literally means fixed in place, but is chiefly used figuratively to indicate undeviating constancy or resolution: steadfast in one's faith. STAUNCH literally means watertight, as of a vessel, and therefore strong and firm; figuratively, it is used of loyal support that will endure strain: a staunch advocate of free trade. Literally, STEADY is applied to that which is relatively firm in position or continuous in movement or duration: a steady flow; figuratively, it implies sober regularity or persistence: a steady worker. 4, 5. stable.

Steadfast Distribution operate as commercial agents, based in the South West of England, selling high quality branded lifestyle/fashion clothing, hardware for all surf and water sports markets and accessories to independent retailers across the UK.

About Me

Phil Stanier

A bit about Phil...

 I got the craze for surfing and skate boarding at an early age – as every grom I spent most of my time surfing, and on flat days would skate and hang out in the local skate and surf shops.

My dreams came true when Saltrock gave me the opportunity to work in the industry, and travel the world surfing in the winter months.

After 20 years working all over the UK and Ireland for Saltrock, I have built strong relationships far and wide in the surf, skate and snowboard industry. I’m now based in North Devon and am a proud father who regularly watches his son and daughter taking to the waves at Croyde.

Over the years I have organised sales teams, trade shows and trade events around the globe, as well as building a strong reputation in the industry as a reliable sales rep who meets the needs of both large and small clients, offering valuable advice in a challenging and increasingly competitive market. I am now taking the opportunity to establish my own distribution business Steadfast.

As always my goals are to provide the highest quality of service, and to match this with some of the best products on the market.

Whether you are a retailer or manufacturer, Steadfast Distribution is an agent you and your business can depend on.




I can source and supply a wide range of products from watersports hardware to fashion apparel.



I make regular visits to clients for in season sales, showing off latest products and fresh new lines.



As a keen photographer I promote all my brands in stores and online via Facebook & Twitter.



I'm always keen to hear from new brands that need a UK distributor. Please contact me to discuss...



I supply stores based in all areas of the UK, from the South West, Wales and London to Ireland.



I supply products from quality UK core brands such as Tiki, Saltrock, Gumbies and Dirty Dog.



I can also promote new brands to new and existing clients through one to one meetings and the internet.



Twice a year I will be pre-selling products in various trade shows and showrooms around the UK.



If you are interested in using my services and are in a related market I would be happy to hear from you.


Phil Stanier,
Kozi Kot,
EX33 2NA

Tel: 07795 606991
Email steadfastdist@me.com
Skype: philstanier
Linkedin: Phil Stanier


Get in touch